AI (Artificial Intelligence) is changing the way companies function and communicate with their clientele. Business-to-consumer (B2C) marketing, in particular, is exhibiting a growing reliance on AI. Thanks to the emergence of AI-powered tools and tech, businesses can now employ data-driven insights to create more personalized and engaging experiences for their clients. But what exactly is artificial intelligence, and how can it help your B2C marketing efforts? Understanding Artificial Intelligence AI refers to computer systems that can learn and do things that usually require human intelligence, like recognizing patterns, making decisions, and understanding natural language. AI can quickly and accurately process a lot of data, which gives marketers valuable…