As a leading marketing consultancy based in Lexington, KY, Bringing In The Green strives to stay at the forefront of industry trends. In 2024, one of the most significant shifts in the marketing landscape is the growing influence of Generation Z. Born between 1997 and 2012, Gen Z is now a major consumer demographic with unique preferences and behaviors that differentiate them from previous generations. To effectively engage this cohort, brands must adapt their marketing strategies. Here’s how. Understanding Gen Z Gen Z has grown up in a digital-first world. They are tech-savvy, highly connected, and adept at navigating various digital platforms. They value authenticity, social responsibility, and…