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As a leading marketing consultancy based in Lexington, KY, Bringing In The Green strives to stay at the forefront of industry trends. In 2024, one of the most significant shifts in the marketing landscape is the growing influence of Generation Z. Born between 1997 and 2012, Gen Z is now a major consumer demographic with unique preferences and behaviors that differentiate them from previous generations. To effectively engage this cohort, brands must adapt their marketing strategies. Here’s how. Understanding Gen Z Gen Z has grown up in a digital-first world. They are tech-savvy, highly connected, and adept at navigating various digital platforms. They value authenticity, social responsibility, and…

In the world of digital marketing, staying ahead of the curve is essential to capture your audience’s attention and drive engagement. In 2024, one strategy that continues to dominate the marketing landscape is video marketing. With the rise of short-form videos, live streaming, and immersive experiences, video content has become an indispensable tool for brands looking to connect with their target audience. In this blog post, we’ll explore why video marketing is so powerful and how you can harness its potential to boost your brand’s visibility and engagement. The Rise of Video Marketing Video marketing is not a new concept, but its importance has grown exponentially in recent…